About the Session
Coaching salespeople is an integral sales management function, but often misapplied by firms or undervalued by managers. This workshop provides context on why many organizations find sales coaching difficult, while detailing the elements necessary for managers and firms to deliver to achieve effective sales coaching outcomes.
The session focuses on fundamentals essential to effective sales coaching interactions, and offers frameworks that help managers focus their sales coaching efforts for maximum impact.
Case studies are useful management guides are also provided.
This workshop earns credit toward The Sales Management Association's certifications in sales operations and sales management.
