2021: The Year of Video Marketing

January 9, 2025

1. Vertical Videos

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2. Short Videos (6-8s)

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How to Produce Great Short Videos

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3 Tips for Engaging Short Videos

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Relevant Resources and Tools

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Andrew Saltzman

8 Andrew Saltzman currently is President, Business Enterprise & Chief Commercial Officer at Atlanta Hawks With more than 25 years of experience in building and executing initiatives for both sports and media properties, Saltzman is responsible for driving the local, regional, national and international business opportunities for the Atlanta Hawks, State Farm Arena and the club’s affiliate properties, the College Park Skyhawks and Hawks Talon Gaming Club. The team has seen record sales of full season tickets and is maximizing revenue for premium inventory from suites to club seats and loge boxes. In addition, Saltzman also oversees all arena programming and booking revenue resulting in State Farm Arena being ranked in the top 5 in worldwide ticket sales. Prior to the Hawks, Saltzman served as Chief Revenue Officer for PlayOn Sports and the NHFS Network. Saltzman was previously President and Co-Founder of Big League Broadcasting and Sports Radio 790 The Zone, one of the highest billing and most recognizable sports radio stations in the country at that time.

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